Dialling up performance for O2

The Challenge

Help O2 deliver more responsive comms across the upper and lower funnel of the path to purchase. As one of the UK’s largest brands, running a high volume of campaigns across multiple channels and media this was a complex task.

 The Solution

Planning and co-ordinating a 360 audit of O2’s DR comms across DRTV, DR Press, OOH, Programmatic Display, Email and PPC. This was a complex task that involved close working and collaboration with O2 and their partner agencies. As well as being able to provide a fresh, channel neutral view of performance.

The Results

The clients were able to implement immediate changes to their communications and processes that have resulted in more responsive work day-to-day.