Dialling up performance for O2
Help O2 deliver more responsive comms across the upper and lower funnel of the path to purchase. As one of the UK’s largest brands, running a high volume of campaigns across multiple channels and media this was a complex task.
Planning and co-ordinating a 360 audit of O2’s DR comms across DRTV, DR Press, OOH, Programmatic Display, Email and PPC. This was a complex task that involved close working and collaboration with O2 and their partner agencies. As well as being able to provide a fresh, channel neutral view of performance.
The clients were able to implement immediate changes to their communications and processes that have resulted in more responsive work day-to-day.